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In a digitally-driven corporate world, we deal in conversations, trust and understanding.


Naisbitt King Group is an independent bespoke asset manager and family office based in the City of London.


Naisbitt King Group is devoted to the preservation and growth of the wealth of its clients in good times and in bad. We pride ourselves on building long-term relationships based on discretion, individual attention, supreme service, complete transparency and accountability.


Our fully-independent multi-disciplinary fund management and advisory capabilities are aimed at delivering specially-tailored solutions for institutions and families.


Naisbitt King Asset Management can create bespoke portfolios which adhere to Sukuk, Green or Ethical principals.

Although Covid-19 presented challenges to many in the investment community, the portfolios managed by the Naisbitt King Group have done well.

We are guided by our wholehearted commitment to:

  • Integrity – in all our activities

  • Vision – a clear vision of markets and global risks

  • Performance – a proven long-term track record


“Our heart and soul revolves around seeking value and security in international investment markets for our clients” Trevor Cooper, Chief Investment Officer

Naisbitt King Asset Management Limited is authorised and regulated by the Financial Conduct Authority of the United Kingdom. Naisbitt King Limited is an Appointed Representative of Naisbitt King Asset Management Limited and both are part of the Naisbitt King Group.


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